Behaviorism is a theory of learning based on the idea that all behaviors are acquired through conditioning, and conditioning ...

Behaviorism is rooted in the works of BF Skinner, Ivan Pavlov, and John Watson. It is a psychological theory that emphasizes observable behaviors and the ways they can be shaped through reinforcement ...

Watson launches behaviorist school of psychology 1913. As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus ...

Watson's own rather extreme version of behaviorism has been refined over the years. In the 1950s and 1960s, B.F. Skinner pursued behaviorism with the view of improving the human condition, for example ...

At about the same time, John Watson also became rich translating psychological theories into advertising gold. His was a rags-to-riches story possible only in America.