That experience influenced Shimode’s performance at Starbucks’ inaugural Global Barista Championship, a three-day competition in Las Vegas where 12 employees from around the world showed off ...

Starbucks SBUX3.59%increase; green up pointing triangle appointed Mike Grams, the current North America chief coffeehouse officer, as chief operating officer. The coffee-shop chain is adding the ...

Starbucks (NASDAQ:SBUX) stock has gone from lukewarm to ice-cold in recent months. The stock is off more than 25% since peaking back in February, as investors grew optimistic about the company’s ...

SEOUL — Starbucks stores in South Korea have banned customers from using certain names as their own when they order their coffees — specifically, the six names that will be on the presidential ...

A Starbucks Korea spokesperson told NBC News the policy was introduced “in order to prevent inappropriate and abusive use of the names.” The decision comes as South Koreans have increasingly ...

The name-on-cup practice faded out during the pandemic in 2020, but now that it’s making a comeback, we can expect the tradition of mix-ups to continue soon. That said, even now, there are other ...

Starbucks wants to put its “coffee” front and center. On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV ...

Starbucks has announced that it will be returning to writing customers' names on coffee cups. This move is part of CEO Brian Niccol's effort to personalize the Starbucks coffee experience. New ...

Editor's note: This story has been updated. Starbucks has taken a page from its past − offering free refills and bringing names on cups and a condiment bar.

Starbucks is making a series of changes as part of CEO Brian Niccol's "Back to Starbucks" turnaround plan. Baristas will write customers’ names in Sharpie on their cups again, according to ...

UPDATED: January 27, 2025 at 4:22 PM EST Starbucks began reverting to prepandemic habits on Monday, reinstalling condiment bars and reviving the Sharpie-penned, handwritten names on cups.