Metrics are a key part of the change management process ... Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and ...

If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.

The success of each marketing effort can only ... When you consider most metrics for tracking local SEO success, the key performance indicators (KPIs) typically cluster around a unified purpose ...

Metric is measure of something. Performance metric is a measure of some activity related to a company's business performance. Key performance indicators help organizations achieve organizational goals ...

This article breaks down the key metrics you need to monitor, from basic to advanced, and shows you how to use them to ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website ... $250,000 in billable revenue.” The key is to tell a story with data — one that ties ...