Schandler also noted that quantitative research and qualitative research are two of the most common approaches to solving problems and answering questions related to one’s academic or career field.

Qualitative research is deeply personal, and while that can be its strength, it also makes it prone to bias. As a matter of fact, research targeting 900 scientists shows that subjective judgments ...

Let's say you want to learn how a group will vote in an election. You face a classic decision of gathering qualitative vs. quantitative data. With one method, you can ask voters open-ended questions ...

Types of qualitative research include small group discussion, interviews, keeping journals and diaries, and video documentation. Qualitative research involves several key considerations and each ...

While DA-RT applies to all types of empirical social science research, other initiatives in political science have focused specifically on making qualitative work more open. One example is the ...

Research can help you understand consumer behavior and brand perception. However, the key is identifying what learnings and insights are the most relevant for business opportunities.

Previous knowledge of qualitative research is not a requirement for attending the full course, or day one. However, a basic knowledge of qualitative research would be beneficial for participants ...

Qualitative research assessment methods look squarely at the value of the research and attempt to place it on a scale of usefulness or validity. Quality, however, is a vague concept.

We’ll talk about forms of market research and more, as well as some tips to improve each research process to help you master the process of data collection and analysis.

Qualitative research can be used to explain or understand quantitative research, as well as offering insight to help you improve your proposition, by uncovering how people feel and what they think ...