Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the surface of the hair” instead of sitting on the surface, Korab says. “It lasts ...

French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.

Overall, Color Wow is thought to have sales slightly over $300 million and sources indicate the brand was looking for a $1 billion valuation. That would be in line with the most recent multiples ...

French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products. Haircare was the second ...

Overall, Color Wow is thought to have sales slightly over $300 million and sources indicate the brand was looking for a $1 billion valuation. That would be in line with the most recent multiples of ...

New Delhi: L'Oréal Paris has introduced its updated Casting Crème Gloss hair colour range through a new campaign featuring its global ambassador, Alia Bhatt. The campaign follows Bhatt’s ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started ...

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