To successfully sell products and cement long-term loyalty, retailers need to deliver a brand story, excellent customer service and ongoing support. Faced with a significant sales downturn, The Lego ...

The marketing effectiveness team has been on a mission to ensure insight is linked to business strategy and its work is fully understood by the rest of the team. Sallows was speaking alongside his ...

In March, the brand’s VP of marketing and consumer experiences Conny Kalcher told Marketing Week that Lego tries to reach all touch points with its marketing and “orchestrate one story”. “It’s not ...