Teams have adopted varying ways to drive fans to school's NIL Collectives during games. LSU football coach Brian Kelly isn't ...

LSU's new scoreboard has split and full-screen capabilities which will allow for improved playback of big plays and replays ...

The latest water cooler talk has centered around QR codes on players' helmets, an initiative enacted ... its NIL Collective logo on its field. LSU football coach Brian Kelly said Wednesday that ...

WACO, Texas – LSU dropped a 3-1 (16-25, 25-23, 21-25, 28-30) decision to No. 18 Baylor Thursday night at the Ferrell Center. LSU moves to 5-2 on the season, while Baylor improves to 6-2 ...

LSU football coach Brian Kelly said Wednesday ... putting a QR code on your helmet just doesn't feel collegiate to me," Kelly said during the Southeastern Conference coaches teleconference.

As fourth-year head coach Shane Beamer said immediately following the 36-33 loss to LSU on Saturday afternoon ... Let's slap on some helmet stickers for those who deserve it for their performance ...

LSU coach Brian Kelly said putting QR codes on helmets “just doesn’t feel collegiate for me,” Wednesday on the SEC teleconference. Last week, Oklahoma State announced it would use QR codes ...