If you want a business letter to grab the attention of readers to convince them of something, you need to include a few key elements. Following some basic rules about the beginning of the letter ...

Unlike a physical business letter, you do not need to include your contact information and the date at the top of the email. However, you’ll need a clear subject line.

A strong cover letter encourages further consideration. A strong cover letter opener encourages further reading of your cover letter, so it has a chance to do its magic.

Address the letter to a certain individual (the salesperson or representative you've been communicating with) or with a general "To Whom It May Concern:" and press "Enter" two more times to start ...

But if you are thinking of buying a small business, you will need to consider several important business, legal, and financial factors. In this article, I discuss the 12 key factors you should ...