Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, ... a B2B owner offering technology services may find LinkedIn as the best source of lead generation, ...

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or ...

Impressions are the number of times LinkedIn served your ad. This metric helps you understand how many people have seen your ad. Since the algorithm serves ads based on success metrics, this is an ...

LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using ...

The most commonly used objectives with LinkedIn advertising are lead generation, job applications, video views, and website visits, but you can successfully use the platform for any of these.

Why you should be paying attention to AI in lead gen advertising. AI and automation can make your work more impactful, improve your results and help you get more done in less time.

LinkedIn’s digital advertising business is worth $5bn annually – an especially impressive figure given how recently many of its ad formats launched. But as the peer network approaches its 20th ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

AI-powered chatbots enable real-time lead capture, qualification, and conversion, transforming demand generation with instant ...

Jeffrey Cohen, Amazon Ads Tech Evangelist, announced the rollout on Wednesday on his LinkedIn page. Sponsored Display is a lead-generation feature for businesses that do not sell in the Amazon store.