WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist. The company said the beverage, intended as the ...

The brand conferred a type of status among shoppers; one consumer even boasted of paying $1000 more for dining room furniture than at a competitor’s shop because she wanted to brag about buying ...

ROCKHAMPTON – Hunter gunner Benjamin Shenthil has trained for a year, but had yet to fire the armoured vehicle’s hallmark anti-tank guided missile – an explosive, rocket-propelled shell ...

Kay Jewelers, the jewelry retailer owned by Signet Jewelers, is revamping its brand to engage a younger generation of shoppers, according to a press release. The overhaul includes a new ad campaign ...

On aims to double sales by 2026 and achieve an 18%+ adjusted EBITDA margin, showcasing traits of an ascendant brand. Much ado has been made this year about Nike's (NKE) woes, and how the company ...

Celtics G Jaylen Brown has launched his debut performance brand -- 741 -- after Brown’s team said that he “turned down" over $50M "in endorsement deals from other major sneaker companies to pursue ...

According to Mozilla, the flag symbolizes the brand’s “activist spirit.” That fits with the image that the Mozilla Foundation, which is leading the company, is attempting to build ...

Finally, we have an answer as to what they are. Brown is going out on his own, launching his debut performance brand, 741. According to Brown’s team, he has turned down over $50 million in ...

There is no evidence that Taylor Swift has lost $125 million in brand partnerships following her endorsement of Democratic candidate Kamala Harris ahead of the 2024 presidential election ...

BYD has bought out Mercedes-Benz’s stake in its luxury brand Denza, with the Chinese car maker now having full control over its subsidiary. Automotive News Europe reports BYD or Mercedes-Benz ...

The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping up in some unexpected places. Whether or not they work, there is no shortage of merchandising ...