The finalists for the Marketing Events Awards 2025 have officially been unveiled, spotlighting the most creative, impactful, and boundary-pushing event campaigns across South Asia, Southeast Asia, and ...

The customer e-mail list has emerged as one of the most effective ... The campaigns can then be tied to business objectives, whether it is driving traffic during slow periods or marketing high-margin ...

Wal-Mart and Aldi have a company wide objective to keep costs low so that they can pass those savings onto the customer, ...

Your marketing budget should cover the macro aspects of your business: market research, product planning and development, financial projections to help set production and pricing objectives ...

What gets measured gets improved. These key SEO KPIs will help you track and refine your strategy in the age of AI.

A good starting point would be to provide Marketing with the sales goals. Without the integral intermediary step of translating that type of purpose into concise and actionable marketing objectives ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

"This new non-dilutive financing enables AST SpaceMobile to continue its strong momentum executing against its accelerated operational plans," said Andrew Johnson, Chief Financial Officer of AST ...

Proposals for drug exclusivities and feeble measures to combat drug shortages are unlikely to boost innovation, say some ...

ReferOn’s Vlad Bondarenko explains how fresh, transparent logic and real user empathy are helping rebuild the affiliate ...

The IDF has said that the Iranian planes that were targeted were being prepared with the aim of attacking Israeli planes and ...