Creating an advertising and marketing plan and putting the plan in writing, puts a guide in place for your business to follow in an effort to reach your goals and objectives. A written advertising ...

1. SMART Objectives for Online Marketing. From organic search traffic to social media engagement, the internet is a huge source of potential new customers.

By contrast, strong marketing objectives guide the marketers and their agencies and enable cross-functional complementarity. To achieve that, they must include two essential components: the ‘where’ ...

Like many diligent small-business owners, you drafted a list of goals when you wrote your business plan, and you updated them when you created your business marketing plan.

If your goal is to be on your customers' radar, SEO will undoubtedly be high on your list of marketing objectives. Here's how to create content that is truly optimal.

Without the integral intermediary step of translating that type of purpose into concise and actionable marketing objectives that align the product attributes, brand assets, and user needs, Marketing ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a ...

Three-quarters of advertisers (75%) claim to be engaging with influencer marketing according to a new study, with ‘brand awareness’ topping the priority list of marketing objectives. Out of 158 ...