ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, featuring both the very popular Michael Jordan and LeBron James models, as w ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

Recently, it was leaked that Fortnite was going to get shoes. Now, Epic Games has apparently landed Jordan as the first brand.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.