MIT's Media Lab just rolled out a new logo. The trick is that this logo isn't just one image, or anything you'd expect from traditional branding. It's actually a self-generating logo with over ...

MIT Media Labs has a new logo, designed by Richard The, with a whopping 40,000 possible variations. On his website, The explains that an algorithm is used to produce the logos based on just three ...

Logos can be surprisingly divisive things, so the MIT Media Lab has decided to cheat a little bit with its new identity: it won't have just one logo, it'll have 40,000. You heard / read / imagined ...

If you make your way over to the MIT Media Lab website, you’ll notice a subtle difference in the top lefthand corner of the page.For the last three years, the space was occupied by a logo that ...

An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards. It’s darn clever stuff. As ...