The district started working with Jostens earlier in the 2024-25 school year to try to find a character to represent the "Northmen" identity — a name the district is planning to keep.

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Helicopters hoisted individual 14-foot-tall letters spelling out Wells Fargo on two sides of the tower at 550 S. Tryon St. The former Duke Energy headquarters building is one of the tallest and ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

The logo blends hibiscus, mango, coconut and palm leaves and other layered elements. It positions you on a beach oasis ...

Soft drink brand Ribena has unveiled a refreshing brand revamp, bringing its heritage identity into the modern era. With a ...

Name generators are a fast and efficient way to kick off a brand, especially for startups and solo founders. They can provide inspiration, but the real challenge is turning that raw idea into a ...

The new Gemini logo continues to roll out, while Google has made a tweak to the model picker that prioritizes function over version.

Simpson Thacher & Bartlett has undergone some reorganization, creating three new leadership roles.

Fans of Beloit College athletics will see their Buccaneers decked out with a new logo for the first time in over 45 years.