“Rage and uncertainty over the UC system is being displaced onto the new logo, which many associate with the ‘corporate’ and ‘privatizing’ tendencies of the last few years.

Farewell to the banana sticker. The University of California on Friday announced it has abandoned its new logo after nearly 55,000 people signed a petition saying the logo was overly corporate ...

An online petition against the logo garnered 54,000 signatures. The UC administrators capitulated, and the logo is now gathering dust with other less-than-sterling brand-identifying marks.

Foes started an online petition and complained that the graphic -- a large U containing a fading C at the bottom -- was demeaning to the university. They lobbied for UC to fully restore the use of ...

In today's world, the success of a design can be influenced by three separate yet perhaps equally important groups: the designers who create visual brands; the online commenters who criticize them; ...

The obvious inspiration for the new logo. A UC professor connects the dots. We here at Berkeley seem to uniformly hate the logo as well. I thought you might appreciate the following interpretation.

The University of California on Friday suspended a new, modern looking logo after receiving widespread criticism about the contemporary design replacing the venerable institutional seal.

The University of California has suspended a new logo after receiving widespread criticism about its modern design.

A selection committee led by University of California President Janet Napolitano has named UC Davis senior Ren Bautista as the winner of the student logo design contest for the UC Global Food ...

The University of California's new logo isn't getting high marks from some students, employees and alumni. More than 45,000 people have signed an online petition calling on the university to scrap ...

The University of California logo is recognized and revered worldwide – but seven years ago, it almost fell by the wayside. In December 2012, the UC released a new logo, which was soon met with ...

The University of California on Friday suspended a new, modern looking logo after receiving widespread criticism about the contemporary design replacing the venerable institutional seal.