Obama's logo took his last name, foreign-sounding and one letter away from being the same as Public Enemy No. 1, and turned it into a symbol that evoked his hope and change message with a rising ...

The O logo’s impact could be seen four years later, when Mitt Romney ditched his 2008 full-name-with-eagle logo for a red, white, and blue letter R. By 2016, candidates like Rick Perry, Bobby ...

The work delivered to NASA by Mr. Danne and Mr. Blackburn went far beyond just a four-letter logo. They also put together a compendium of dos and don’ts — the proper size and usage of the logo ...