The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Tuesday morning, the Omaha Lancers revealed they will be changing their primary logo for the first time in 15 years ahead of the 2025-2026 season.

But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

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