Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

"Magenta is a color from the red-purple color family that appears as a purple-ish hot pink," explains Amy Krane, a New York-based architectural color consultant at Amy Krane Color.

Laurie Pressman, the vice president of the Pantone Color Institute, is adamant that Viva Magenta, the company’s selection for the 2023 Color of the Year, is not pink. “I can understand on ...

Pantone, who specializes in color matching and coordination, says Viva Magenta strikes a balance between warm and cool and that it is an unconventional shade for an unconventional time.

The new color from Pantone for 2023 is officially here! Shop the bright Viva Magenta shade now, in fashion, home, beauty and more.

Are you looking for an eye-catching statement to place in your backyard to instantly add a pop of color? Pink flowing shrubs ... is that there are also different hues of pink that you can choose from, ...

Pantone's 2023 color is here—get Viva Magenta goods for your home, from pot holders, appliances and throw pillows, to sheets for your kid.

If the culture’s standard of beauty — however misguided — has tended in the past to be Caucasian, this color is so body-part-pink that it could make Georgia O’Keeffe blush.

SEATTLE — Darcy Camden of Styled Seattle, is excited about the Pantone Color Institute's newest go-to hue. "The color of the year 2023 is VIVA MAGENTA! It's like a really energetic, happy pink ...

Pantone announced in January that its color of the year would be Viva Magenta, a more purplish shade of pink than the one associated with the doll.

Magenta, a sort of big sister to the popular Barbiecore pink trend, was chosen as Panton'e Color of the Year. Learn all about the bright and bold hue below!

Will it catch fire the way millennial pink did? By The Styles Desk On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release ...