Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

An Executive Q&A with American Rebel CEO Andy Ross, presented by Hawk Point Media NASHVILLE, TN / ACCESS Newswire / July 8, ...

We believe that Omnicom has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance, ...

CONSUMER FINANCING AS A SALES TOOL Consumer financing is not only becoming an asset in today’s market, but also an expectation amid a society that is used to pulling out a credit card.

Ingram iD, the company's first major business-to-consumer platform, first launched in the U.S. in October 2022 and expanded into the U.K. the following year.

McDonald's just saw worst drop in U.S. same-store sales since 2020 Chipotle also said diners pulled back in Q1 due to economic concern P&G executive: Consumers are doing less laundry to conserve soap ...

Americans haven’t felt this bad about the economy since the early days of the COVID-19 pandemic and major companies are taking notice, slashing financial forecasts. Consumer confidence fell for ...

5 Major Shifts in the Future of Digital Marketing The digital marketing landscape is evolving at breakneck speed, and keeping pace isn't just advantageous—it's essential for survival. As we navigate ...

The numbers: A postelection high in consumer confidence after Donald Trump’s victory has petered out, as the public digests major upheavals in U.S. economic policies such as trade and tariffs ...

The CFPB sued Zelle and its bank owners last month for not doing enough to stop fraud. There’s no doubt consumer scams are multiplying as criminals exploit technology such as artificial ...

Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with ...