Worst case, real marketing will get starved for money while the "branding" activity eats up dollars with no discernible impact on sales. So sad, but I've seen it happen a hundred times.

The terms marketing, branding and advertising sometimes bring confusion regarding the best word among the three to adopt, as a result of their inter-connectivity and end result.

Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns.

Far too many communities allow others to control their narrative. To elevate your community to the fullest in the eyes of the outside world, it is critical to understand the differences between ...

Marketing might drive someone to click on your ad, but branding is the reason they stick around. Branding inspires word-of-mouth, repeat engagement, and lasting advocacy.

Brand marketing provides a strategic approach to building relationships between your brand and your customers. It uses the insights gained in product marketing to work out how to reach them.

Although they must operate in concert, branding and direct response are not alike. To successfully deploy complimentary messaging, every marketer should know the major differences related to campaign ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...