Use predictive analytics to forecast behavior, personalize campaigns, and boost ROI before your customers even act.

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

Partnership creates geographic advantages aligned with SMA’s strategic growth plan while diversifying the distribution of ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

A lack of encryption or authentication measures meant that anyone with basic technical knowledge could access sensitive data.

Auxia launches AI Analyst Agent that gives marketing teams instant, natural-language access to revenue-driving campaign insights.

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for ...

As digital advertising confronts rising concerns over user privacy, the industry is undergoing a rapid transformation.

Netcore Cloud introduces Insights Agent, an AI-driven marketing analytics tool that transforms data into actionable insights ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...