Marketers plan the high-level vision, messaging, and execution of their campaigns in excruciating detail, aspiring to ...

As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

Your Music Marketing rebrands as Ctrl+Reach, reflecting its US expansion and advanced technology in social media marketing.

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI effectively.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Century 21 Real Estate LLC will launch a new global marketing campaign Nov. 25 that centers "The Joy of Home" in the homebuying process.

As with any marketing tactic, there are challenges involved with influencer marketing. One of the most common hurdles companies come across when implementing these campaigns is data overload.

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ Industry leaders talk strategies, challenges and AI-powered opportunities at Variety Entertainment Marketing ...

To make the most of your marketing budget, learn how to measure its results by calculating the return on investment (ROI) of your marketing campaigns.