When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

2020 was a challenging year, but it presented B2B companies with an opportunity to learn important lessons—such as defining our brand values and developing agile personalized marketing campaigns—and ...

Participants will need the following to access the Advertising and Marketing Communication Strategy program: Valid email address; Computing device connected to the internet (Mac/PC/laptop, tablet or ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

Woven emerged in February through the combination of ClinicalMind and its family of brands. The combination unified brands such as 11TEN Innovation Partners, CM Gather and MedVal to create an ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Communication Strategy: Over the past decade or so, we have seen many campaigns from organisations across the globe, some successful and some not, that try to imbibe this cross-cultural factor ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...