2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

For each logo, 1,000 people were surveyed to see whether they recognized when color, design, and font elements were altered. Below, key findings for some of the popular logos examined. Chicken of the ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, ...

Commissioning a sonic logo or original song can be surprisingly affordable; it can be accomplished on nearly any marketing budget. Custom compositions are a wide-open opportunity to create a memorable ...

Hewlett Packard Enterprise Executive Vice President, Chief Marketing and Communications Officer Jennifer Temple said her company’s new logo and brand reflects the future. “It’s modern ...

The logo and rebranding initiative result from over a year of development, including a community input process that hosted 21 focus groups and drew 14,000 survey responses.