This article examines Johnnie Walker's marketing foundations including the distinctive bottle shape and label colors. Read ...

It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and hot women to promote their products: people often blindly emulate and ...

The real-life Marlboro Man didn't smoke. Bob Norris was Marlboro's first model, the inspiration for their logo, and the most impactful identity-marketing campaign in Tobacco history.He lived a ...

Many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams. From what we’ve heard, SVP of Design Jony Ive (also now ...