In a rapid three-month implementation of Meridian for Alaska Airlines, Adswerve found an 11% projected increase of addressable advertising revenue that could be worth up to $100 million and predicted ...

Marketscience - advanced marketing measurement and optimization Peer-reviewed research reveals how traditional MMM methods may over ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Albertsons: While not quite as dramatic as the Kroger CEO departure, Albertsons also made news with its own leadership change ...

As back-to-school approaches, brands face an especially difficult choice: stick to plans and hope for the best or acknowledge ...

As aspiring entrepreneurs look for greater financial and professional independence this Independence Day season, Grasons, the ...

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Pump.fun lets anyone launch and trade memecoins on Solana—no coding needed. Its first official token sale was reportedly set ...

For our July magazine edition, we asked our State of Retail panel members: How would you describe relations with key ...

Firefox’s sidebar is one of many experimental methods that browser makers are using to find a new format for the AI era.