Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

A flagship capability of the Measured platform, the Media Plan Optimizer is powered by Measured's proprietary triangulated measurement system, which combines incrementality testing, Media Mix Modeling ...

By applying the same countercyclical wisdom as investors do during a downturn, the most successful companies don’t cut ...

"By leveraging new features within this marketing mix modeling app, brands can expect a measurable improvement in campaign efficiency, with the added benefit of reducing modeling time by 26% and ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

Marketing mix modeling, on the other hand, takes a top-down, aggregate approach. It analyzes historical marketing spend across channels along with external factors to assess their impact on ...

Marketing mix models (MMMs) help companies measure marketing performance across channels, but traditional versions have ...

Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets. It uses Bayesian causal inference methods to offer better insights ...

The marketing mix modeling of yesterday was a clunky tool that left companies swimming in data but starving for insights. If you’re looking at the marketing mix landscape today, you should be ...