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CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Marketing campaigns today demand sophisticated digital tools that can engage audiences, generate qualified leads, and deliver measurable results. Webinar software has emerged as one of the most ...

Learn the essential components of a marketing operations manual and how to create one for your marketing department to optimize your marketing function.

Examples of Key Performance Objectives. Just as a business plan provides goals for the organization to reach over the course of a given period of time, written key performance objectives will ...

Learn what a marketing program manager does, what skills and tools they need, and how they measure the success of their marketing campaigns and programs.