At Planful Perform25, Lyre’s CFO Ross Aird delivered a candid account of moving from spreadsheet chaos to structured ...

There are far more everyday people in the world than celebrities, and those everyday people are now driving the next ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Former Red Bull Racing chief executive gave an emotional speech in Milton Keynes as news of his sacking ‘dumbfounded’ staff ...

From Madonna to Jack Nicholson, this performance artist attends Paris Fashion Week impersonating some of the world’s most ...

Tucked away in the heart of Atlanta, Illinois—a town you might miss during a sneeze while driving—stands the American Giants Museum, a shrine to those colossal fiberglass figures who once ruled ...

Lego elicits a depth of emotion that feels like brand love. But Mr Alvarez wouldn’t put it in that category, because most adults do not continue to have frequent interactions with the products. It’s ...

Researchers from universities in Chile, the United States and beyond found that people seen as “cool” share six key ...

The UK's recent warm weather may have proven an issue for gym-goers, but one fitness centre has come up with a clever way of ...

The P.K. Ranch hosted a rodeo that went head-to-head with Cheyenne Frontier Days in 1928 and still attracted 17,000 people ...

The researchers – from Universidad Adolfo Ibáñez, the University of Arizona and the University of Georgia – conducted ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...