Raja Rajamannar, chief marketing and communications officer of Mastercard, is one of BI's "Most Innovative CMOs" of 2024. Tapping into people's passions can inspire emotional connections with ...

Dig deeper: How to conduct market research. Choose specific demographics to target. Figure out not only who has a need for your product or service, but also who is most likely to buy it.

Differences Between Marketing Research & Marketing Strategy. To launch a successful business, you will need to advertise your services to the right group of people with the right message.