Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did ...

Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney’s digital pipes.

Making the most of your allotted budget to drive impact and demonstrating to the organisation that marketing drives results are perhaps the two most important goals for any marketing team. Hence why ...

Malaysian online used car trading platform CARSOME, has appointed Lynn Dhia as its new regional head of marketing. Most recently, Dhia was the lead, corporate communications and employer branding ...

Days after Elevance Health assured investors it remains optimistic about Medicare Advantage, the health insurance company announced it will stop marketing most products under the program.

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing. As a marketer, I can attest that my company is beginning to see the impact of ...

"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend, that's very, very long duration projects," Eric Sheridan, in a Goldman ...

Search Engine Land » SEO » The latest jobs in search marketing Chat with SearchBot Please note that your conversations will be recorded. Looking to take the next step in your search marketing ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation ...

HoYoverse has officially conducted the Zenless Zone Zero 2.0 drip marketing campaign by revealing Yixuan, an S-rank agent who also appeared in the version 1.7 story quest. The Season 2 preview ...

Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply analytics to drive marketing success. You’ll examine the wider business ...

Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...