Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Today, A' Design Award& Competition has released its call for entries to A' International Movie, Video and Animation Design Awards. The A' Movie, Video and Animation Design Awards are open for entries ...

The Scale Agency, a full-service digital marketing agency redefines growth. Grow beyond impressions. The Scale Agency ...

India is emerging as a global trailblazer in artificial intelligence, according to Flynn Maloy, Chief Marketing Officer at Lenovo Infrastructure Solutions Group (ISG). Citing the country's early ...

Ruchira Jaitly from Diageo India shared how AI’s role in marketing has evolved. Initially focused on improving efficiency—such as ad targeting and cost reduction—AI is now entering a second phase ...

The three platforms discussed each bring their unique strengths to the table, empowering video makers to streamline their storyboarding workflows while focusing on the artistic aspects of their work.

Digital marketing encompasses a wide range of channels and tactics, but some examples include posting or advertising on social media, creating an email campaign, or optimizing a blog post for SEO.

If you see enough storyboard examples, you’ll notice they can be as detailed or as simple as the director needs. James Gunn, for instance, shared this rough sketch he used to visualize a shot in ...

Now, after a year of experimenting and working in beta, IBM itself is publicly releasing its case study for using Adobe’s Firefly generative AI platform in its marketing and advertising content ...

YouTube marketing works much more like word-of-mouth marketing and a lot less like mass media marketing. The journey people take to become loyal customers isn’t a straight shot down a funnel.

Here are six major no-nos. 1. Not creating a content marketing strategy This is the biggest sin of content marketing. If you’re lacking a strategy, you can’t expect consistent results.