If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance ... That's where your channel mapping strategy comes into play. Use it to define which ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

E-commerce has brought ease for customers by giving them access to multiple options of a product from all over the world. At ...

Imagine having a tool that not only simplifies your workflow but also unlocks elite-level marketing strategies tailored to your specific challenges. With just one well-crafted AI prompt ...

In addition to DWP, Fifth Shelf also offers a Amazon marketing strategy model for brands that prefer to retain inventory control. This track, known as CSP (Custom Solutions Partner), provides ad ...