A leadership change naturally raises questions about business stability and growth, but the right PR strategy can set the new ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

In 2025, the realm of business is incredibly competitive, with more and more companies fighting for space in an overcrowded market. This is why many business owners turn to smart marketing strategies ...

Today, social media marketing is a crucial element of any business's marketing plan. We've created a step-by-step guide to ...

A plane was spotted making a circle, and then the number ‘4’ inside it in the clear blue skies across the United States.

But what comes next? At its fiscal 2025 Investor Day, Intuit outlined three major growth levers: expanding its core services, increasing revenue per customer beyond its tax products, and expanding ...

Hindustan Unilever announces Priya Nair as the new CEO and MD. She will take over from August 1, 2025. Rohit Jawa will step ...

Sparrows Capital has promoted Phillip Young to deputy chief Investment officer as it continues to build out its investment ...

The marketing plan shows the step or actions that will be utilized in order to achieve the plan goals." (Wikipedia) Your marketing plan might be a highly formal, detailed document, or it can be ...

In a world where business strives for global access, many entrepreneurs underestimate the extraordinary ability to become ...