When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it too, even if they can’t quite put their finger on why. It’s like starting a ...

A leadership change naturally raises questions about business stability and growth, but the right PR strategy can set the new ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

New Delhi: Bikash Chowdhury has quit from his role as InMobi’s Chief Marketing Officer putting an end to a 14-year-long ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...

With over 30 000 SaaS companies globally (Exploding Topics) and new ones launching daily, the competition is fierce. If ...

In 2025, the realm of business is incredibly competitive, with more and more companies fighting for space in an overcrowded market. This is why many business owners turn to smart marketing strategies ...

Step 1: Define your goals Successful content marketers document their content marketing strategy; yet, only 32% of B2B marketers do so, according to the 2016 Content Marketing Benchmarks, Budgets, and ...

From removing emotion and proving value with data to avoiding “specific team language”, there are steps marketers can take to ...

Furthermore, Anna Wintour’s formidable persona is widely believed to have inspired Meryl Streep’s character, Miranda Priestly ...