Value chains are replacing brands are the most powerful weapon in the marketing arsenal. While still widely perceived as source of risk, value-chain transparency actually offers brand owners an ...

Domino’s and Little Caesars both introduced $9.99 deals this week as fast-food pizza chains work to reverse stubbornly weak ...

Operating in this fashion allows Marketers to effectively tether their measurement data to key business outcomes. When done well, the links between activities and outcomes form a metrics chain, ...

The chain this year tapped John Cena to promote its value menu and unveiled a Pokémon Happy Meal, but its biggest win could end up being a partnership with “A Minecraft Movie.” Launched in March, the ...