How to use the Marketing Banner Content Type. Recommended for pages using either the Landing Page or Full Width page layouts, this content type allows you to promote a single call to action visually, ...

Believe it or not, banner ads remain the most effective ad format. AppNexus took a snapshot of the marketing world based on vendors' users' views, providing insight into what is working, and what is ...

While banner advertising ideally generates immediate sales, its role in building brand recognition makes the ads a useful marketing tool even when Web surfers don't click the banner.

In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...

Today we feature the first-ever banner ad, which appeared on Wired magazine’s website hotwired.com on October 27, 1994, as our marketing moment.

To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you ...