Take the time to reflect, reframe, and restore. Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to HBR Executive subscribers. Julia Austin Peter T.

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

Many companies will consider consolidation to enhance their strengths, reduce competition or achieve financial or operational ...

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Washington will be in its “Super Bowl Era” for three nationally televised home games, with a look calling back to the 1980s.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

The school is changing its name and branding to reflect its ongoing academic priorities and help it recruit students.

Minneapolis-based WhiteBox Marketing helped with the logo design. Benton County commissioners unanimously approved the change at their April 1 meeting.

Mountain Dew unveils a new logo in Spring 2025, echoing the '90s style with fresh design elements. New branding emphasizes adventure and the "Do The Dew" spirit, celebrating the great outdoors.

In 2024-25, Arsenal will change the club logo on all jerseys. That results in a somewhat different design for the team’s kits. Last year, Arsenal gave us a major hint about their plans with their ...