After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that ...

The UK’s digital marketing landscape in 2025 will be defined by agility, innovation and accountability. Businesses that embrace AI while upholding strong ethical standards, that harness data while ...

In a world shaped by inflation, geopolitical tensions and AI-driven transformation, consumers are becoming sharper and more ...

Economists aim to study total utility and marginal utility to understand consumer behavior. Consumer behavior helps predict demand for goods and services, which in turn impacts supply and prices ...

The future of marketing belongs to those who can balance innovation with responsibility. Brands that embed ethics into AI not ...

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond ...

Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their ...

David Foster Wallace delivered one of the most widely shared and admired graduation speeches of all time. It still rewards ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Indonesia’s digital future depends on strong regulation to prevent the rumoured Grab–GoTo merger from creating unchecked market dominance that harms competition and innovation.

The advent of generative AI brings to the forefront many novel and complex legal questions related to fair use and copyright ...