Consumer freedom is the ability of people to decide what they buy, how much they spend, and how they control their resources. It is related to purchasing power, which is the value of money in buying ...

The UK’s digital marketing landscape in 2025 will be defined by agility, innovation and accountability. Businesses that embrace AI while upholding strong ethical standards, that harness data while ...

PepsiCo, Campbell’s and others are shrinking packages with lower-price options to spur sales.

What influences consumer decisions when they shop? Here we look at contextual influences, personal influences, and other influences on consumer behavior. #marketing #consumerbehavior #learnmarketing ...

Over the past few decades, a silent wave has been reshaping consumer behavior worldwide. In many modern shopping centers, ...

Customers are so important to businesses that colleges and universities offer consumer behavior courses that are dedicated to the study of customer behavioral patterns, choices, and idiosyncrasies.

Duty-free shopping remains a key feature of consumer behaviour in Indian travel retail. Unlike in many other Asian markets, where international travellers dominate, nearly 80% of Indian duty-free ...

Transparency, sustainability, empathy and seamless engagement aren’t just consumer behavior trends. They’re expectations that every business must meet to stay relevant in 2025 and beyond.

Understanding Consumer Preferences in India In India, the emotional and symbolic resonance of colours can vary significantly across regions, religions, and cultures.

According to the Chartered Institute of Marketing (CIM), knowing consumer behaviour is critical to increasing customer satisfaction and loyalty. It entails understanding the complex demands, desires, ...

Demand for an inferior good drops when incomes rise and people prefer to buy more expensive, substitute items. The term refers to affordability, not quality.

The definition of consumer behaviour, according to Galbete et al. (2017), revolves around the choices individuals make regarding their diet and food, which are integral parts of their daily lifestyle.