Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

AI can supercharge execution. Marketing teams using it report saving 11 hours per week and increasing productivity by 44%. But automation without alignment is just noise at scale. Nearly half of ...

Aix-en-Provence, 17 June 2025 (8.00 a.m.) HIGHCO: EXCLUSIVE NEGOTIATIONS WITH SMP SAS TO ACQUIRE ITS PROMOTION (SOGEC) AND MARKETING (BUDGETBOX) ACTIVITIES HighCo announces that it has entered ...