Definition of "Marketing Globalization". Marketing globalization is a synergistic term combining the promotion and selling of goods and services with an increasingly interdependent and integrated ...

The promotion strategy definition requires businesses to ensure that they are aligned with the rest of the marketing mix. This provides clarity of messaging for consumers.

Nine Out-of-the-Box Marketing Promotions To Drive Positive Business Results Marketing campaigns that capture and hold the attention of prospective clients increase the visibility of the ...

The Global Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics 2015-2022 report provides comprehensive access to records for over 400 co-promotion and ...

Novartis has become the latest drugmaker to get in trouble over an employee’s LinkedIn likes. The U.K. drug marketing watchdog ruled the employee’s act broke the rules on advertising ...