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In the fast-paced world of ecommerce, customer retention is crucial. It's not just about making a sale. It's about building ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

In a conversation with Business Today's Sakshi Batra, Ankur Mehra, author of Pixels to Profits, explains what it really takes ...

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Marketing ROI measures the return generated from your marketing spend. The basic formula is: The result is typically ...

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Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

A high-impact content strategy doesn’t depend on a big team or budget. With focus, creativity, and a willingness to ...

Netflix Korea content VP Don Kang explains local-first content strategy that has driven Korean shows like 'Squid Game' to ...

The Trump administration's significant shift in U.S. tariff policy has roiled international markets with its severity and on-again-off-again nature. Recent legal challenges disrupted President Donald ...