Truly understanding effectiveness in the health services realm will require considerable investment and collaboration, but the benefits could help change the core of our health care system from ...

In 2021, I wrote about the urgent need to develop a better way to measure nonprofit effectiveness. Despite the best of intentions, the social sector struggles to gauge its true impact on the most ...

Measuring Marketing Effectiveness: What You Need To Know Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns.

What metrics do business and tech leaders trust for measuring ROI on dataops, data governance, and data security? We asked the experts.

Measuring the effectiveness of event sponsorship involves tuning in to objective factors by tallying response rates, and also paying attention to less determinate cues such as positive feedback.

Many advertisers are building their first-party data strategy - but how do they measure success once that strategy is in place? To shed light on this, we sought advice from experts at Google and ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

PITTSBURGH (KDKA) -- Are at-home colon cancer screenings tests effective? KDKA's John Shumway went looking for answers as the test kits are gaining more and more popularity. When colon cancer took ...

Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.