The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs should be ...

CNBC’s Jim Cramer on Wednesday reviewed how a new tax measure in President Donald Trump’s megabill could impact sports ...

The extent to which the U.S. is reaping benefits from supposedly agile contract instruments is mostly anecdotal, according to a new GMU study.

Under the FTC's "Click to Cancel" rule, businesses would've had make it as easy to cancel subscriptions as it is to sign up. An appeals court has now struck that measure down.

After nixing a list of states chosen by the Biden administration, Trump officials are relaunching a pilot on measuring the ...

Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted ...

The Future of Church Effectiveness The seven dimensions framework represents a significant shift in how churches conceptualize and measure effectiveness.

President Trump's attacks on DEI programs in the federal government have led many corporations, like Target, to ditch their own policies. The big box store now faces a boycott over its decision.