Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Michael Jordan and his ... was inspired by J Balvin x Air Jordan 3 'Medellin Sunset" colorways that was released in 2023. Interestingly, one of the cars was also inspired by Luka Doncic’s Jordan Luka ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Basketball is as ingrained ... film tells the story of how Michael Jordan became the most marketable athlete of the 20th ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

Bella Hines was actively being pursued by several shoe companies as she headed ... her appreciation for Kobe Bryant and Micahel Jordan’s games. "I’m a big fan of Kobe Bryant, and he always idolized ...