July is the marketer’s halftime. Whether you’re tracking toward your KPIs or feeling the slump of slow summer conversions, ...

These mid-funnel campaigns focused on consideration need to focus on metrics that capture more than just immediate reactions. For example, a tech brand might use YouTube to showcase product demos ...

For instance, if a CTV campaign shows the highest purchase intent lift with a frequency of two to three times per week, brands can adjust frequency settings for the rest of their campaign. Mid funnel: ...

Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals ...

Simultaneously, TikTok has launched its new Brand Consideration campaign objective across APAC, giving advertisers a way to scale mid-funnel engagement and turn product curiosity into purchase intent.

NEW YORK, Oct. 1, 2024 /PRNewswire/ -- First-time TV advertisers are achieving significant and sustained mid-funnel results once they launch their campaign. That is the big-picture takeaway in the ...