From micro-influencer incomes to campaign KPIs, Kofluence's Sreeram Reddy Vanga offers an inside look at how India's booming ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

The patio seating offers views that would cost extra anywhere else, and their fish tacos have been known to cause spontaneous happiness. For a more elevated experience, Addison at the Fairmont Grand ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

ActiveCampaign Known for its email marketing roots, ActiveCampaign excels at automated sequences and behavior-based actions. It also offers a built-in CRM for small to mid-sized businesses. Pros: ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to becoming the strategic GPS that navigates the complex digital landscape.

FUSION is a suite of AI Agents designed to solve real marketing, communications, and advertising challenges, accessible through a single subscription to Globant Enterprise AIFrom research and ...

A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the right time, whether they’re just discovering your brand or ready to buy. This article: ...