According to TikTok, 28% of users in the consideration phase are more likely to prefer a brand over its competitors and contribute 46% of total GMV, converting up to 14x better than top-of-funnel ...

The worst-case scenario is mid-funnel ads bought because the marketing team isn’t brave enough to target familiarity amongst out-of-market customers, but they know spending every penny on performance ...

If you're in the early stages of building a business, my advice is simple: start where it counts. Let your marketing efforts be shaped by outcomes, not assumptions.

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

A framework like inferred brand intent (IBI) helps bridge this gap by analysing mid-funnel behaviours that indicate a deeper interest. For example, an automotive ad’s effectiveness can be measured by ...

Collaborate with creators on full-funnel marketing efforts. Creators can be leveraged to authentically showcase products in sponsored content and support lower-funnel commerce goals. Weave creators ...

Strategies for mid-funnel success Advertisers can use these proven mid-funnel marketing strategies to help drive consideration and conversions for their campaigns. 1. Retargeting ads ...

Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage. When working with a new PPC client, I help them establish goals aligned with their business objectives.

Our fair value estimate for HubSpot is $505 per share, which implies a fiscal 2023 enterprise value/sales multiple of 11 times and a 1% free cash flow yield. We model a 21% compound annual growth ...

Assumption 3: the customer journey ends after conversion Theory: The primary goal of marketing is to drive consumers ‘down the funnel’ so they make a purchase or select your service.